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Best Digital Marketing Tools

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Best Digital Marketing Tools

TOOLS PURPOSE
Hubspot Helps us to create chat flow on the website. I used this tool to create a live chatbox on my website. It’s really a very good tool. whatever you will implement on Hubspot account that will be changed on the website as well.
Also, use for Email Tracking. Hubspot CRM connects to Gmail to help you uncover more lead in less time. It helps you to create all leads in one data centre.
We use Hubspot Conversations, Marketing, sales, Service, Automation and reports. You can also connect your ads account with this.
Google Adwords Google ads are one of the most popular options for advertising. Earlier people only use for advertising now also using for keywords research as well. You can also set a budget per ads as well as how much you want to be spent on ads. Its helps you to capture no of visitors on your page.
You can also generate the report, from report dashboard.
Planning related to performance, keyword planner, ad preview and diagnosis
Google Analytics Google analytics basically use for website analytics. It helps you to measure traffic on the website. Who is coming, from where and which page he is spending time on your website?
There are different type of reports –
Real-time- This is where you monitor activity happen on your web. It shows a real-time report. If the user moving report will move as per user. its shows no. of user right now, geographical location, the keywords and site that refers, and which page they are.
Audience-: Shows information related to user activity. like- active users, Audience demographic and interest report, User Explorer-like average session duration, bounce rate, Conversion, revenue, transaction, goal conversion rate. Demographic like overview, age and gender.
Geographic- Language and location
Behaviour
Technology
Benchmarking
Users flow- Which page they are flowing.
Acquisition- All traffic-related information( Channels, treemaps, Source/Medium, Referrals)
Google Ads- Campaigns, Treemaps, Keywords, Search Queries, Hour of the day, Final URL
Search Consol- Landing Pages, Countries, Devices, Queries
Social- Overview, Network Referrals, Landing Pages, Conversions, Plug-ins, User Flow
Campaigns- All Campaigns, Paid Keywords, Organic Keywords, Cost Analysis
Behaviour- Behaviour Flow, Site Content, Site Speed, Site Search, Events, Publishers
Conversions- Goals, Ecommerce, Multi-Channel Funnels
Semrush Keyword Analysis- Go to overview then enter a keyword, it shows the result related to keyword like organic search, paid search overview. Phrase match keyword, Related Keywords,
Keyword Magic Tools-: Get detailed history related to keyword research, keyword competition, volume, CPC.[ Broad Match, Phrase Match, Exact Match, Related Match].
Semrush helps to create better content and help to check your competitors as well.
Pexels This is a very good tool to create image and download image.
Screaming Frog Screaming frog crawls a website link, images etc. It helps to analyze the website. Screaming frog SEO spider is a fast and advanced SEO site audit tool. Where you can easily miss a redirect, meta refresh, or duplicate page issue.
Buffer Helps handle all social media account from a single login. I use these tools for posting social media post. This helped to create and schedule post. You can analyze the campaign page like(new follower, post impression, post engagement, post comment, engagement, comment etc).
Invideo Invideo also helps to create a video for your social media posts.
Smallseotools It helps us to plagiarism checker. It provides value to conduct fresh content for a website. We use this tool to check grammar and domain authority check as well.
Google Page Speed This helps to check page speed or loading speed on mobile and desktop